People across the country are
staying at home and social distancing to slow the spread of COVID-19. Those
consumers also are making limited trips to the store and trying to stock up
with several weeks of food. National Pork Board Director of Research and
Insights, Tara Ann Dugan, says the Pork Checkoff is using social media to reach
those consumers.
“We’ve seen a
lot of viewership. Over the last three weeks alone, we’ve had over 32 million
engagements with consumers who’ve seen pork content online,” according to
Dugan.
The social media presence has highlighted ways to prepare pork.
“We’ve really leaned into the fact that Easter is here and provided videos to consumers on how to know the differences between the different types of ham and how to best prepare it. But then we’ve also provided that same type of information on other cuts. Ultimately, the idea is this will be really helpful for families when they’re balancing work from home life, or even with homeschooling. We do know that about 85 percent of consumers own a slow-cooker, and about 50 percent own a multi-cooker, so retailers should continue to feature cuts that will work well with those, because they make the day easier for consumers.”
Dugan says that delicious ham dinner served at Easter can be transformed into the next day’s lunch. The Pork Checkoff is providing those recipe ideas online. For more information, producers can contact the Pork Checkoff Service Center. Go to Pork-dot org or call 800-456-PORK.
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