Alsum Farms & Produce, a leading fresh market grower, packer, and shipper of Wisconsin Healthy Grown® potatoes, pumpkins, onions, and wholesaler of fresh, quality produce, celebrated 50 years in business on Friday, August 11 and Saturday, August 12 in Friesland.
The two-day 50th anniversary celebration welcomed more than 600 community enthusiasts, grower partners, customers, and industry friends. As part of Alsum’s 50th anniversary celebration, the 6th Annual Tater Trot 5k run/walk hosted a record 140 runners and walkers raising a record $14,000 to benefit 7 Wisconsin FFA Chapters.
“Alsum Farms & Produce was elated to host the 6th Annual Tater Trot 5k to help support local
FFA Chapters and provide a unique opportunity to learn about the nutritional and economic
benefits of Wisconsin Potatoes,” says Alsum’s Nikki Jedlowski, Tater Trot 5k Event Coordinator.
“Potatoes fuel performance and the Tater Trot 5k promotes the healthy, flavorful and fresh
attributes of the spud targeting everyday athletes to perform at their best and fuel their active
lifestyle.”
The Alsum Farms & Produce 50th anniversary community celebration on Saturday, August 12
kicked off with Alsum’s 6th Annual Tater Trot 5k family run and 2-mile walk. Guests shopped the
farm fresh produce market, strolled through vendor and educational booths by local FFA
chapters, and enjoyed a brat and a Pepsi from the 95.3 WBEV Beaver Dam radio station at the
Friesland-based location.
After the run/walk concluded at 10:30 a.m. the Alsum family led a short program of reflection to
recognize Founder Glenn Alsum’s family as well as grower and industry partners who have
been integral in Alsum’s success over the past five decades.
Finally, after the recognition program concluded, Farmer Larry Alsum led a coach bus tour of the
Alsum potato and pumpkin farms in Grand Marsh, Wis. Consumers had many great questions
and curiosity about how potatoes and pumpkins are grown and harvested.
This Alsum community event celebrated the company’s 50 years in business of providing quality
potatoes, onions, and farm fresh produce, and showcased the spud’s healthy halo. The year-
long 50th anniversary theme “Growing Goodness” speaks to how Alsum Farms & Produce has
enriched the lives of associates, customers, and consumers over the past five decades.
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