County fairs, apple picking, farmers markets, you name it, Wisconsinites enjoy it. But the latest tourism data says people from out-of-state like it just as much!
Wisconsin’s tourism industry saw a record-breaking year in 2022. According to the latest economic impact data, the tourism industry generated $23.7 billion in total economic impact, surpassing the previous record year of $22.2 billion set in 2019.
All 72 counties experienced an increase in total tourism economic impact. Tourism supported 174,600 part-time and full-time jobs across various sectors of the industry and generated $1.5 billion in state and local tax revenue. Another record — 2022 saw the highest-ever overnight visitation rate.
In 2022, there were 111.1 million visits in Wisconsin, which was up 8.8 million visits, or 8.7 percent, over the previous year. This includes a record 45.4 million overnight visits, an increase of 13.8 percent from 2021. Overnight visitors, on average, spent nearly three times as much as day trip visitors.
“Tourism is both big fun and big business. I’m so grateful for the innovation and dedication of the folks who make up the Wisconsin tourism industry. Each one of them played a role in setting this record,” says Department of Tourism Secretary Sayers. “Aided by strategic marketing, Wisconsin convinced more visitors to stay the night so they could add more activities to their itinerary, delivering a deeper economic impact.”
Since launching the “Here’s to Those Who Wisconsin” brand in 2021, Travel Wisconsin’s advertising campaigns have reached visitors in 12 Midwestern markets and resulted in more than 1 billion impressions. The brand highlights Wisconsin’s welcoming nature and celebratory spirit.
Find an agritourism destination near you: https://wiagtourism.com/
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