So you’ve been enjoying the apple orchards, pumpkin patches, restaurants, live music and Wisconsin’s great outdoors — well so have others!
Wisconsin tourism spending grew in September at the highest rate in more than two years, according to preliminary data released by the U.S. Travel Association and Tourism Economics.
Visitor spending in Wisconsin grew 5.9 percent in September 2022 compared to September 2019. This was the largest gain of any month since the start of the pandemic when compared to the same month in 2019, which was Wisconsin’s best year on record for visitor spending.
“Wisconsin’s travel and tourism industry plays a huge role in our local and statewide economies, creating jobs, helping promote local businesses, and generating billions of dollars in economic impact annually,” Evers said.
According to USTA, Wisconsin also matched the national average of tourism spending for the month and outpaced most of its neighboring competitors, including Minnesota (-1), Illinois (+0.2), and Michigan (+5.3), when compared to themselves in 2019.
“When I travel the state, I’m always impressed by the deep commitment of our tourism folks in making Wisconsin a one-of-a-kind, welcoming destination,” says Tourism Secretary-designee Anne Sayers. “Our September numbers are a validation of the work being done by the entire tourism industry and the data-driven, innovative team at Travel Wisconsin. Tourism drives economic impact in every corner of Wisconsin, and there’s no better benchmark to beat than the record-setting 2019.”
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