For nine years, the non-profit organization’s signature event was a summer Garden Party that raised funds on behalf of Children’s Wisconsin (formerly Children’s Hospital of Wisconsin). However, in 2020, during a period of appropriate social distancing, the campaign is shifting to multi-media platforms.
Last year, Dairy Cares brought its lifetime fundraising to $1.3 million, all of which directly benefits children and families facing medical or extraordinary crises. In 2018, Children’s Wisconsin christened the new, state-of-the art “Dairy Cares of Wisconsin Simulation Lab,” which gives medical professionals a safe venue to learn and sharpen their skills.
“We appreciate that these are extraordinary times. The demands on all medical and health care providers are unprecedented,” said Jim Ostrom, Dairy Cares co-founder and a member of the Children’s Wisconsin Foundation Board. “We are asking donors to help in any way they can. Considering our country’s economic turbulence, we are particularly respectful of any decision they make in determining the amount of their donation. Every gift matters.”
Two ways to participate in 2020:
1. Donate directly. Between now and July 25, make online donations at www.dairycaresofwisconsin.org, or send sponsorships and gifts to Dairy Cares of Wisconsin, Inc., 1835 E. Edgewood Drive, Suite 10571, Appleton, Wis., 54913.
2. Auction by text. Simply text the word “DAIRY” to 71760, to receive “live” updates as new experiences and gift packages are put on a virtual auction block.
All proceeds will directly benefit the health system, which is headquartered in Milwaukee and offers 40 different care locations through the state.
The “auction by text” technology will allow donors to see specific ways their financial gifts can be put to use during the COVID-19 pandemic, such as the acquisition of cloth masks, hand sewn gowns, sanitizer and face shields.
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