Right now, a lot of attention from the nation’s farmers are on their suppliers. Is the seed, herbicide, fertilizer – or whatever – here? Is somebody there to apply it? That’s what they’re thinking about now. What they might want to know is what other support mechanisms they’re accessing and using that are less obvious. Technology.
Now today, in agriculture, technology comes in many different ways. Brett Bruggeman, President of WinField United, spoke with Pam Jahnke about how covid-19 has actually sharpened their game as far as supply management and also the way they interact with their clients and the communities they live in. Bruggeman said that as word of covid-19 started to be more dominant in conversations – WinField United, as part of Land O’Lakes started putting in place strategies on supplies – but also community support.
Bruggeman says, as a society, we rely on rural communities to feed the world, but the pandemic is shining a spotlight on the challenges facing these communities. Here’s the other elements they have in place to continue supporting rural areas.
- Encouraging our retail owners to take advantage of the Land O’Lakes Member Match program that match their charitable donations dollar-for-dollar.
- Leading a long-term effort to deploy broadband in rural locations while, in the short-term, offering Wi-Fi access at select Land O’Lakes-owned facilities and asking our retail owners to join us in this effort.
- Working with legislators and regulators at the state and federal level to bring attention to the challenges agriculture is facing and identify short- and long-term solutions to support our retail network and their farmers.
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