Dr. Bob Cropp, Professor Emeritus and Dairy Marketing Specialist at UW-Madison, says that after years of bad news for dairy there are plenty of reasons to feel good about the industry as the calendar nears 2020.
“We’re seeing a very strong comeback in milk prices,” Dr. Cropp explains, saying prices are approaching what we saw back in 2014. “Quite a rally,” he says. After nearly five years of lousy prices, Cropp deems 2020 as a year that things could start looking up. “Domestic demand is pretty good and we can actually see a little growth in exports next year,” he adds. Cropp attributes higher exports in 2020 to a lack of growing milk production overseas in countries such as Argentina and Australia. That is a huge opportunity for the US market, he says.
Dr. Cropp recently sat down to talk with Josh Scramlin about what 2020 might bring for the dairy industry, as well as how 2019 looked overall for the market. To hear their full conversation, click the play button below:
Leave a Reply