World Dairy Expo is pleased to welcome Becky Bachman to the staff as Trade Show Coordinator. Bachman’s responsibilities include assisting with all aspects of sponsorship and Trade Show management, from corresponding with past, present and prospective exhibitors, to floor plan design and sponsor deliverables.
Bachman joins the WDE team with first-hand experience as a Trade Show exhibitor at the annual event through a previous role with Fabick Cat. For more than a decade, she planned, promoted and executed the company’s participation in up to thirty trade shows per year, while also planning grand opening events and annual open houses. Most recently, Bachman has worked as the Event Marketing Manager with Sonic Foundry in Madison, Wis. where she continued to hone her event planning skills.
“Becky brings to WDE first-hand experience participating in trade shows at a national and international level,” says Scott Bentley, WDE General Manager. “She is acutely aware of the importance of generating impactful show leads for the exhibiting companies, and the role the event and venue play in ensuring a successful trade show. She is an experienced team player who will work effectively with the staff, leadership, sponsors and commercial exhibitors to ensure that World Dairy Expo remains the world’s finest dairy trade show.”