{"id":47877,"date":"2024-02-28T09:36:49","date_gmt":"2024-02-28T15:36:49","guid":{"rendered":"https:\/\/www.midwestfarmreport.com\/?p=47877"},"modified":"2024-02-28T09:36:52","modified_gmt":"2024-02-28T15:36:52","slug":"northern-soy-unveils-new-website","status":"publish","type":"post","link":"https:\/\/www.midwestfarmreport.com\/2024\/02\/28\/northern-soy-unveils-new-website\/","title":{"rendered":"Northern Soy Unveils New Website"},"content":{"rendered":"\n

Northern Soy Marketing (NSM) has unlocked a new realm of increasing soybean farmer profitability with its recent rebranding and the launch of its new website. The refreshed logo features a lock and the\u00a0tagline, \u201cUnlocking knowledge of soy quality.\u201d\u00a0This supports NSM\u2019s vision of shifting the soybean value paradigm from crude protein to nutritional value.<\/p>\n\n\n\n

\u201cThe concept of the lock came to fruition as we brainstormed the true mission of NSM,\u201d said Kristeena Thisius, director of marketing for Ag Management Solutions. \u201cNSM\u2019s goal is to be an education hub for soy quality information, both through in-person visits and its digital presence.\u201d\u00a0<\/p>\n\n\n\n

NSM is a farmer-led board formed by the soybean checkoff boards of Nebraska, North Dakota, South Dakota, Wisconsin and also Minnesota. It invests grower checkoff funds to conduct research on soybean quality in U.S. soybeans and soybean meal destined for export. Additionally, NSM funds educational outreach sessions for international soybean buyers to consider critical amino acid value as a complete assessment of soybean feed quality rather than only crude protein levels.<\/p>\n\n\n\n

\u201cEducation is at the heart of NSM\u2019s mission,\u201d said NSM Chair Patrick O\u2019Leary. \u201cWe want to connect with buyers and end users to provide them with the knowledge to make the best nutritional decisions for their livestock. The new logo as well as website reflect that.\u201d<\/p>\n\n\n\n

The new website \u2013\u00a0soyquality.com<\/a>\u00a0\u2013 will\u00a0act as the true education hub and also resource center.\u00a0<\/p>\n\n\n\n

\u201cWe are excited for this next chapter for NSM,\u201d O\u2019Leary said. \u201cThe new website will be the premier spot for international buyers, feed nutritionists and farmers to gather the knowledge they need to make the best decisions for their companies and operations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Northern Soy Marketing (NSM) has unlocked a new realm of increasing soybean farmer profitability with its recent rebranding and the launch… Read More<\/a><\/p>\n","protected":false},"author":33,"featured_media":47879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Regional soybean organization debuts new logo and 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