The U.S. Department of Agriculture (USDA) is providing grants to fund the Wisconsin Food Hub Cooperative (WFHC). This farmer-owned project delivers fresh, local vegetables directly to schools and childcare centers across Wisconsin.
Many producers in the Waupaca-based cooperative launched their businesses at local farmers markets before expanding into larger institutions. These markets serve as vital launchpads for growers expanding into schools, food pantries, and regional co-ops.
Athens-based Cattail Organics sells at the Wausau Farmers Market and actively supplies the WFHC initiative. Owner Kat Becker sees a distinct difference when kids eat locally grown produce.
“Once kids taste carrots that are freshly grown, it is a totally different experience,” Becker said. “They’re a lot sweeter and a lot more flavorful. Fresh vegetables… feeding our state make the biggest impact.”
Similarly, Red Door Family Farm in Athens participates in both the Wausau Farmers Market and the WFHC initiative. Co-owner Stacey Botsford emphasizes the long-term benefit for young students.
“It’s giving the kids in this county a lifetime of learning how to eat vegetables,” Botsford noted.
To support the broader community, both Cattail Organics and Red Door Family Farm will host the annual “Farm to Feast” dinner on August 8, 2026, at Rockridge Orchard in Edgar. Proceeds will benefit the United Way Hunger Coalition.
Other regional growers are also expanding their reach through the cooperative. Alsum Sweet Corn in Randolph sells at the Dane County, Westside Community, and South Shore farmers markets. The farm recently expanded its lineup with homegrown inferno Romaine lettuce and on-the-cob popping corn. The public can join their 50th-anniversary celebration on Sunday, August 16, 2026, from 11:30 a.m. to 3:00 p.m. at the Randolph farm.
To help more educators participate, the WFHC recently launched a dedicated website where schools can explore and join the program.
“This USDA investment will expand the availability of nutritious options for children across the state so they can learn and grow,” said USDA Rural Development Wisconsin State Director Andrew C. Iverson.
In Fiscal Year 2025, the USDA invested nearly $2 million across nine Wisconsin projects through the Value-Added Producer Grants (VAPG) program. These grants help agricultural producers create new products, enter bigger markets, and boost overall farm income.
While VAPG application windows are currently closed, producers should organize their materials now for the next funding cycle. Interested farmers can visit grants.gov or contact USDA Rural Development specialists in Wisconsin at [email protected]. Additional investment data is available via the USDA Rural Data Gateway.
Leave a Reply