
Rock River Laboratory, Inc., an international provider of agricultural analysis, data management tools, and model development, is excited to announce the hiring of Joe Thelen as Regional Sales Representative, Agronomy. In this new role, Thelen will use his vast experience in the agronomy industry to engage customers and identify solutions to help them make informed business decisions.
“Joe’s deep roots in agriculture and his experience managing relationships within the industry are a true asset to our team as we continue to grow our reach and capabilities,” shares David Williams, Global Sales Director, Agronomy. “As Rock River Laboratory continues to expand, maintaining exceptional customer service remains a top priority. Joe’s work will help ensure we continue to be a trusted partner delivering solutions that are tailored to our customers’ needs.”
Thelen’s experience in agriculture goes back to his roots on a diversified farm in Nebraska where his family managed multiple crops, dairy, beef, and farrow-to-finish swine operations. After earning a Bachelor of Science from the University of Nebraska – Lincoln, Joe has spent more than 30 years working in agriculture sales roles with companies including Waypoint Analytical, Ever.Ag, Proagrica (now part of TELUS) and most recently Midwest Laboratories.

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