The Wisconsin Agricultural Tourism Association is officially kicking off the Wisconsin travel season with the launch of the Destinations Pass. This year, travel is “Postmarked: Essential,” and WATA is inviting explorers to turn their next road trip into a high-stakes scavenger hunt across the Dairy State.
The Digital Passport will run through Sep. 1, serving as the ultimate digital GPS for uncovering Wisconsin’s most iconic and hidden gems. Whether travelers are weaving through the vibrant streets of Milwaukee, exploring the scenic trails of Hayward, or snapping the perfect sunset photo in Door County, this pass is a golden ticket to unique “ag-ventures.”
Visitors can sign up for the free passport online at wiagtourism.com/passports and receive it instantly via text or email with no app download required. Once registered, passholders can easily browse participating farms, plan their visits, and check in at locations throughout the season to watch their points grow.
“Your wanderlust finally pays off with this program,” says WATA Executive Director Sheila Everhart. “Every time you check into a participating destination—from the riverfronts of La Crosse and Manitowoc to the rolling landscapes of Clark and Langlade Counties—you accumulate points.”
The points are your entry into winning some valuable tourism prizes and a chance to win one complimentary stay for two people at the Radisson Hotel in LaCrosse.
With over 20 featured stops spanning Green Bay, Appleton, Racine, Janesville, Platteville, and beyond, a new discovery waits around every corner. From family farms to local artisan markets and the legendary Cheese Trails, the Destinations Pass connects travelers directly to the heart of Wisconsin’s essential tourism industry.
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