On a 1,200-acre family farm in eastern Michigan, the sixth generation is doing more than just harvesting soybeans. Janna Fritz is spearheading trade as chair of the U.S. Soybean Export Council.
Fritz says the USSEC is navigating a complex global landscape defined by both gray clouds of uncertainty and emerging opportunities in markets like Bangladesh, Indonesia, and Egypt.
While formal trade deals are handled by governments, the USSEC focuses on the “boots on the ground” work of building trust with international buyers. This includes everything from expanding aquaculture feed markets to promoting plant-based innovations like tempeh flour. Tempeh is a food made from fermented soybeans.
Despite the complexities of global politics, the mission remains focused on long-term stability.
“We are in the relationship business and the networking business,” Fritz says, emphasizing the importance of personal connection in trade.
Looking ahead to the remainder of the year, she is calling for clarity in the markets.
“I hope for some finality to the negotiations and some opportunity codification… let the sunshine in, and show this opportunity for what it is.”
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