Taste What Pork Can Do

Pork is reintroducing itself for the first time since 2011. The National Pork Board has launched a bold new U.S. brand campaign: Taste What Pork Can Do.

This data-driven digital campaign delivers an unapologetic message: pork is no longer the “other” anything. It stands proudly on its own – rich in flavor, rooted in culture, and exactly the kind of bold taste
younger consumers crave.

“We are reclaiming pork’s rightful place as an everyday flavor fix, on a plate or in a bowl, and throughout
the week,” says José de Jesús, assistant vice president of consumer marketing at the National Pork Board. “Taste What Pork Can Do. is about connecting with the modern consumer where they are today: craving authentic flavors, eager to discover something new with every meal, and exploring ingredients and cuisines that reflect who they are and how they want to eat.”

Taste is a critical factor in Millennials’ and Gen Z consumers’ meal choices. They are adventurous and
culturally curious and pursue flavor, versatility, balanced nutrition, and convenience.

“Flavorful cuts, from bacon and pepperoni to ham and pulled pork barbecue, are already beloved by millions,” de Jesús said. “Pork will prove all the ways it opens the floodgates of flavor and inspire a new generation to find flavorful moments in their everyday life, in every meal occasion.”

Learn more about the National Pork Board: https://www.pork.org/