World Dairy Expo is welcoming Haley Beukema as its new Digital Marketing Specialist. She will begin her role on May 27, 2025.
In this position, Beukema will manage Expo’s media relations and create content across its digital platforms. She will also design marketing materials and support the planning of the annual event.
Beukema recently graduated from the University of Minnesota–Twin Cities with a degree in Agricultural Communication and Marketing. During college, she served as a leader in several student groups, including the Gopher Dairy Club. She also worked as a Communications Assistant for the Agricultural Education, Communication, and Marketing Department. Her experiences have prepared her well for this new opportunity.
“I am incredibly excited to join the Expo team,” said Beukema. “As a lifelong Expo attendee and exhibitor, this means so much.” She added, “I look forward to contributing to the event that helped shape my path in the dairy industry.”
Originally from New Richmond, Wisconsin, Beukema grew up on a small hobby farm showing Guernsey and Ayrshire cattle. She has been active in both the Wisconsin and American Guernsey Associations. In 2021, she proudly served as the National Guernsey Queen.
Leave a Reply