There’s a new face at the Wisconsin State Cranberry Growers Association (WSCGA) headquarters in Wisconsin Rapids as Grant Holley has joined the association staff as the new Executive Director.
With a rich background in agriculture, education, and science, Holley brings a unique blend of expertise and enthusiasm to the cranberry industry.
Holley was formerly a professor at North Carolina State University. He shared his journey to the cranberry realm, stating, “My transition from academia to the cranberry sector was driven by a passion for agriculture and a desire to work with the “absolute best people” in the industry.”
Upon assuming his new role, Holley acknowledges the significant legacy left by his predecessor, Tom Lochner. “Tom was able to put us on the map. He set us up with a number of tools that’s going to help us succeed for the next 5 and even 10 years,” Holley noted.
“My background comes with strong agricultural roots, and I am proud to be working with such a keystone industry in Wisconsin,” said Holley. “Advocacy, research, and sustainability in a changing world will all be areas for focus. Grower families have been part of this organization for more than 135-years. We will all work very hard to ensure another century, or two, of prosperity and culture to the area.”
Looking ahead, Holley envisions a future of growth and innovation for the Wisconsin cranberry industry. He aims to delve into the rich history of cranberry farming while exploring new avenues for funding and product development. In terms of research, Holley is particularly excited about studying the impact of climate change on cranberry cultivation. By understanding the changing dynamics of cranberry cycles, growers can adapt their practices effectively, mitigating risks and maximizing yields.
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