The Ginseng Board of Wisconsin has updated its logo to make it easier for consumers to identify authentic Wisconsin Ginseng.
What’s new? The overall design of the logo has been simplified to provide greater visual impact. The GBW’s pride and passion is reinforced through the larger size eagle and use of patriotic colors, which help consumers identify origin.
Font updates increase legibility, and the new design prints with increased clarity. The ® symbol has been integrated directly into the seal design. This is the first update to the logo since its original use in 1991.
The Ginseng Board of Wisconsin licenses the use of its seal to companies that purchase authentic Wisconsin Ginseng.
“Our industry is constantly fighting trade pirates around the world. This new logo and website will help consumers identify the real Wisconsin Ginseng,” says Robert Kaldunski, the Ginseng Board president.
The Seal helps consumers easily recognize brands that are authentic. There is a lot of mislabeling and fraud in the ginseng industry as American Ginseng (the type grown in Wisconsin) is also grown in Canada and China. Since most cultivated Wisconsin Ginseng is exported to foreign markets, this is one-way consumers in those markets can be assured that they are getting real Wisconsin Ginseng.
To further engage consumers and help them understand the benefits and uniqueness of Wisconsin Ginseng, the Ginseng Board of Wisconsin has launched a new website: www.realwisconsinginseng.com
The new website helps consumers around the globe to understand the unique properties of Wisconsin Ginseng, learn about growing practices, meet the growers, find recipes to try Wisconsin Ginseng, learn about the health benefits, and locate places to purchase pure Wisconsin Ginseng. The new website is available in multiple languages so consumers around the world can learn about Wisconsin Ginseng.
“Wisconsin Ginseng is the gold standard of ginsengs and is highly prized in Asia, especially with the Traditional Asian Medicine sector. It is a natural, healthy herb prized by consumers around the world,” says Kaldunski.
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