DATCP and the Wisconsin Economic Development Corp. announced that 11 agribusinesses will be receiving $110,000 in International Market Access Grants. These grants were made available through the Wisconsin Initiative for Agricultural Exports.
Coordinated by WEDC, IMAGs provide funding to support a company’s specific export development and deployment strategy. The WIAE expands WEDC’s existing IMAG program by designating funds solely for agribusinesses. Recipients are established agribusinesses that are new to exporting or expanding into new markets, operating in Wisconsin, and manufacturing, processing, assembling, or distributing a product that has the potential to be exported.
The grant recipients and their projects are:
Marathon Ginseng International, Weston | $ 10,000 Update website and marketing materials to sell ginseng gift sets in China.
Quatrefoil Skincare, Madison | $ 10,000 Promote ginseng-based skincare products at trade shows in China and Japan.
Hsu’s Ginseng Enterprises, Wausau | $10,000 Develop marketing materials for the Chinese market.
CH Agricultural Technical, Madison | $10,000 Participate in a trade show in China.
Associated Milk Producers, Portage | $10,000 Join trade shows in China, Singapore and the Philippines.
BIO-Nutrition International, Madison | $10,000 Create marketing materials and attend trade shows in China, Vietnam, Malaysia and Thailand.
Land O’Lakes, Spencer | $10,000 Hire consultants to help ensure compliance with selling products in Asia and the Middle East.
Genex Cooperative, Shawano | $10,000 Conduct a digital advertising campaign targeting the Argentinian market.
Saga Furs, Milton | $10,000 Translate marketing materials and produce videos for use in markets such as China, Greece, Italy, South Korea and Turkey.
Zimbal Minkery, Sheboygan Falls | $10,000 Create a new website and translate marketing materials for use in Europe and Asia.
Ever-Green-View Farms, Waldo | $10,000 Hire consultants to help reach markets in Kenya, Tanzania, Zimbabwe and the Middle East.
“Wisconsin is known worldwide for its innovation in agriculture,” says WEDC Secretary and CEO Missy Hughes. “With the grants, these companies will have the opportunity to introduce new customers to the latest technology and highest quality agricultural products.”
DATCP Secretary Randy Romanski adds the department is pleased to be working with WEDC to offer the grants that support agribusinesses growth into export markets.
“Wisconsin’s agricultural products continue to be in high demand around the world, and this funding provides a valuable opportunity for companies to export to new markets that are looking for high-quality agricultural products,” he says.
Learn more about IMAGS: https://wedc.org/programs-and-resources/global-business-development-program/
Wisconsin agricultural exports reached an all-time high of $3.96 billion in 2021. Through the WIAE, DATCP is working collaboratively with WEDC to build on that momentum by promoting Wisconsin agricultural products in the international marketplace.