Arin Crooks of Lancaster, Wisconsin has been appointed to the Cattlemen’s Beef Promotion & Research Board (CBB). The CBB is responsible for guiding the national Beef Checkoff Program.
Crooks acts as the herd manager for the University of Wisconsin-Lancaster Ag Research Station. He and his wife Lynn also operate a small farm where they get involved with youth show opportunities for their three children. Crooks is a longtime member of the Grant County Cattlemen and the Wisconsin Cattlemen’s Associations. He has experience serving on the Wisconsin Beef Council and has served as President of all three organizations. “I can’t wait to get involved with the CBB and meet and work with other producers from across the U.S.,” he said.
Norman Voyles, 2022 CBB chairman, is pleased to be welcoming Crooks as a member of the CBB. “Arin brings us a unique perspective, having conducted countless research trials at the University of Wisconsin’s research station,” he said. “His research-focused mind and being a cattle producer himself will make him a valuable resource for the CBB and the Beef Checkoff as we continue to pursue our primary goal: driving demand for beef.”
The CBB consists of 101 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products. Forty-two states have individual members serving on the Board. The remaining states are divided into three regions. Each Beef Board member is appointed by the Secretary of Agriculture from nominations submitted by certified nominating organizations that represent beef and dairy producers in each state or region. Importer appointments are drawn from nominations by importer associations.
For more information about the Cattlemen’s Beef Board, the Beef Checkoff and its programs – promotion, research, foreign marketing, industry information, consumer information and safety – visit DrivingDemandforBeef.com.
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