Selz-Pralle Dairy is home to 475 registered Holstein cows near Humbird in Clark County, Wis. The herd is respected nationwide for high production, breed leading type and outstanding bloodlines.
The 2022 Master Agriculturist team of Pam Selz-Pralle and Scott Pralle developed their passion for dairy farming as youngsters. Pam grew up on the Selz Farm near Humbird under the mentoring of her father, John, who was named a Master Agriculturist in 1985. At age 4, she milked two special old cows every morning and groomed her herdsmanship skills through her teens. After college graduation, Pam wanted to return to the home farm.
Over time, the herd grew, and so did the farm’s facilities. As Pam and Scott looked to future needs and lifestyle options, they opted to expand to 400 Holstein cows and built a double-10 parallel parlor in 1998.
Today, the couple own 800 acres and rent 150 acres. They raise all their heifers and select breeder bulls, which are sold domestically and internationally.
Their farm is a recognized leader in cattle genetics. Holstein USA ranks it second in the nation for herds over 275 cows for breed age average for type. In 2017, Selz-Pralle Aftershock 3918 achieved the world milk production record with 78,170 pounds of 4% milk, 3,094 pounds of fat and 2,393 pounds of protein. Her next lactation record stands second in the nation to her own world record.
The herd has averaged the gold standard of 100 pounds of milk per day for well over a decade. Advanced cow management has always been a priority, and aggressive use of innovation earmarks their success.
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