Brian Anderson of Ada, Mich., joins Midwestern BioAg as Director of Sales. With his 35 years of experience in agricultural sales, he will lead the sales and marketing teams, champion company philosophies and products and provide guidance on product positioning.
Most recently, Anderson has served as the Midwest Region Manager for NutriAg where he recruited national distribution, developed territory plans and facilitated new product training for sales consultants. Prior to that, he was the US Ag Business Manager for Precision Laboratories leading $50MM business in the United States and making product movement and pricing decisions. He has also held roles with Bio-Safe, Crop Production Services, Kraft Business Systems, Syngenta and Wilbur-Ellis. Anderson earned his Bachelor of Science in Agricultural Business Management from Northeast Missouri State University and completed graduate coursework at Western Michigan University.
Chris Kniffen of Yankton, S.D., begins as Director of Agronomy at Midwestern BioAg. Kniffen brings nearly 15 years of experience in agronomy and soil health. His priorities heading into the new role are to build new educational models and content funnels that can increase practice adoption and the advancement of biological agriculture.
“I am most excited for the opportunity to learn from the top minds and farmers in biological agriculture,” says Kniffen, “my goals are to identify and develop solutions as a team that overcome the problems preventing the scalability of biological agriculture.”
Prior to his appointment with Midwestern BioAg, Kniffen served as Director of Research, Development and Marketing at Soil Works LLC where he provided technical leadership on product development, produced agroecological training materials and advised farmers on the implementation. He also served as Strategic Partnership Development and Soil Testing Specialist with Soil Works LLC. He holds a Bachelor of Science in Biology/Plant Science from Minnesota State University.
Midwestern BioAg works with both organic and conventional farms to improve crop yields, sustainably and profitably, through a comprehensive, soil-centric, whole-farm management system. Midwestern BioAg was founded in 1983 and is headquartered in Blue Mounds, Wis. Visit: www.midwesternbioag.com or follow on Facebook, Twitter and LinkedIn for more information.