Agribusinesses of all shapes, sizes and commodities are experiencing some kind of pandemic implication. For cranberry processor Ocean Spray, it has its highs and lows.
Tom Tritt is the plant manager of the Ocean Spray Craisin facility in Wisconsin Rapids. He says the plant is experiencing labor challenges, but is managing to stay ahead of any workforce crises. On the other end of the spectrum, Ocean Spray has seen robust demand for cranberry products.
Tritt attributes the change in lifestyle that occurred when shutdowns were taking place. Cranberries fit into both the health food and local food demands from grocery shoppers. The berries are also versatile for at-home food preparation and on-the-go snacking.
He adds more consumers are expecting their products to come from sustainable sources. Ocean Spray prides itself on having sustainable initiatives for both the processing facilities and the cranberry bogs. These initiatives have been an asset to marketing the brand.
Tritt says Ocean Spray prides itself on working for the growers. He says the pride cranberry producers have in their farms spills through the cooperative and is a strength to the company.
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