ALCIVIA (pronounced ALL-siv-ia) is the new name of the Countryside Cooperative and Landmark Services Cooperative merger formed March 1.
The name was released this week. CEO and President Jim Dell says the brand development process involved extensive customer research and close collaboration between stakeholders over many months.
“Our mission, vision and values were foundational to the effort, which led to a distinctive, meaningful name that’s true to who we are and the value our customers can expect to get both now and in the future,” he said.
The name ALCIVIA says “all together” in a distinctive way, coming from the same root as common words for community like “civic” and “civility.” In addition to the new name and supporting brand materials, the cooperative introduced a new logo with an upward-facing arrow shape to reaffirm their forward-thinking, positive culture.
“We feel the new brand energizes and empowers our team to make the future even brighter for our members, customers and employees,” said Jim Lange, chairman of the board of ALCIVIA. “Our new tagline, ‘ALL. TOGETHER. NOW.’, speaks to the shared excitement we all feel about how the merger represents the very best of both cooperatives. Embodying the cooperative spirit, ALCIVIA exists to succeed together.”
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