As part of a national dairy checkoff campaign, Midwest Dairy is partnering with local Subway® sandwich shops throughout the Midwest to raise money for the Fuel Up to Play 60 in-school nutrition program, and to raise awareness about Midwest dairy farmers’ support for youth wellness initiatives.
The Tackle Hunger program was created in partnership with the NFL as a larger initiative to bring more funding for GENYOUth’s Emergency School Meal Delivery Fund, which provides grants for schools to purchase supplies for meal distribution and delivery in an effort to get food to students during COVID-19. As a result of this partnership, participating Subway restaurants nationwide will be supporting this initiative with two promotions, including:
- Tackle Hunger*—Running October 1 through November 30, at participating restaurants, customers can donate to Fuel Up to Play 60 grants for local schools to continue delivering school meals during the pandemic. The stores will feature signage at checkout about the promotion, and funds raised will be distributed throughout the Midwest and nationwide.
- 60-Cent, 6-inch Subs on Sundays with Fuel Up to Play 60*—Every Sunday, any child who uses the Fuel Up to Play 60 “Healthy Habits Tracker” can get a 6-inch sub for only 60 cents, with purchase of a meal. This offer runs October 1 through December 31 at participating restaurants, and all subs can include cheese and be paired with milk.
“All of the work being done on both a national and regional level with Fuel Up to Play 60 program, and with GENYOUth’s Emergency School Delivery Fund, demonstrates dairy farmers’ ongoing commitment to ensuring kids continue to receive the nutritious meals they need during the pandemic,” said Allen Merrill, chairman, Midwest Dairy. “We’re grateful for the work Subway restaurant owners and their teams are doing across our 10-state region to bring awareness to the work Midwest Dairy farmers are doing to support youth and their local communities.”