This might be stating the obvious, but the world is moving faster than it has ever moved before. Online, social media stokes opinions and perceptions that marketers must adjust to each and every day.
Those in agriculture have faced a peculiar scenario as the industry’s marketers have had to deal with decades of fads, trends, and misinformation that they aren’t always prepared for. Steve Lerch is a former Google employee and marketing consultant based out of Washington, D.C. Lerch is convinced that farming can do better in a crowded marketplace and control the message in a more proactive manner than done prior.
Josh Scramlin recently spoke with Lerch at the Dairy Experience Forum in St. Paul, Minnesota. To hear their full conversation, click the play button below: