When most people think of Wisconsin they think of cheese, and knowing this it is important for the Wisconsin dairy industry and cheese makers to continue marketing their products effectively. Recently, the Wisconsin Milk Marketing Board (WMMB) helped drive sales and increase distribution for our famous Wisconsin cheese and dairy companies at the Winter Fancy Food Show in San Francisco.
“Participating in this tradeshow is extremely important for the growth of Wisconsin dairy companies,” said Patrick Geoghegan, vice president of marketing and industry relations at WMMB. “A significant amount of product purchasing for national and international distributors happens at this show, making it an important event for the Wisconsin dairy industry.”
As a member of the Specialty Food Association, WMMB provided valuable resources for participating Wisconsin cheese and dairy companies, including a platform for product sampling, expert education seminars and most importantly, the opportunity to build relationships with the industry’s major food buyers.
During the tradeshow Wisconsin Milk Marketing Board staff engaged attendees by introducing them to the Wisconsin cheese companies and sampling award-winning Wisconsin Cheeses from a variety of companies, including Marieke Gouda, Uplands Cheese and Roelli Cheese Haus. In addition to the networking and showcasing of products at the show, WMMB also connected participating cheese companies with customers and media opportunities. By increasing awareness and conversation of Wisconsin dairy, this leads to an increase in demand and sales.
Wisconsin dairy companies at the WMMB booth included Anderson International, Carr Valley Cheese, Crave Brothers Farmstead Cheese, Nasonville Dairy, Pasture Pride Farmhouse Kitchens, Pine River Pre-Pack Inc, Red Barn Family Farms, Renard’s Cheese, Saxon Creamery, Shullsburg Creamery, V&V Supremo and Wisconsin Aging and Grading.
The Wisconsin Milk Marketing Board is a nonprofit organization of dairy farmers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.
For more information about the Wisconsin Milk Marketing Board, visit WMMB.com or connect with the company on Facebook.
